Client project · Sports fintech
Bringing sports identity to a complex marketplace.
I designed the brand identity and MVP UX/UI, including discovery, athlete profiles, order review and portfolio views.
Brand and MVP design delivered
Approximately 4 months
The problem
An unfamiliar marketplace had to explain the athlete, the card and the transaction without losing the energy of a sports brand.
What I delivered
A coordinated brand system and MVP interface for a real client.
Original Figma screens in a presentation mockup. On-screen figures are sample design content.
Design decisions
Biography, performance and market information needed distinct hierarchies inside a compact mobile experience.
01 / Design rationale
Keep biography and trading information in separate views under the same athlete identity.
Explore the original Why this structure
The reader can explore the person or inspect the card's market information without losing context.
02 / Design rationale
Show the athlete, quantity, costs and funding source before a dedicated completion state.
Explore the original Why this structure
The design makes the transaction details inspectable before confirmation, then separates completion from ongoing portfolio monitoring.
Interface tour
Search, category browsing, and athlete profiles offer different entry points. The shared identity keeps the experience connected as the content changes.
Editing, review, and completion each get a distinct state. These are original design examples with illustrative values, rather than a verified transaction.
Experience structure
A retrospective map of the design. The scenarios below are working hypotheses for future validation.
Explore featured opportunities or a sport category.
Open biography and personal context alongside the athlete card.
Review the token overview and performance view, then use the Buy entry point.
Check the athlete, quantity, cost, and funding source; an edit action is available.
Receive a distinct visual confirmation with order details and a reference number.
Return to a holdings list and portfolio performance views.
Illustrative scenario
A visitor wants to understand one athlete before proceeding with a purchase.
Illustrative scenario
A returning account holder wants to inspect holdings and recent performance.
The dashboard surfaces performance and new opportunities. Holdings and transaction history provide more focused ways to review activity.
Trading information, social reach, and editorial content have different jobs. Separate views let the interface give each one an appropriate structure.
The welcome screen and home connect the visual identity to the first actions, with clear routes into an account and the athlete catalogue.
Supporting pages explain the proposed experience to fans and athletes. These original content designs show how the product’s structure extends beyond the transaction.
Interface vocabulary
#000000#DBD5CE#91887D#FE5C25Portrait, team mark, name, symbol, and a compact market strip form a reusable information unit.
Outlined controls organize profile content and chart time ranges while preserving the surrounding layout.
Large headings, fine dividing rules, and rounded black actions establish a shared visual hierarchy; the original Dev Notes show typography, buttons, and fields.
Delivery
A coordinated brand system and MVP interface spanning athlete discovery, performance data, orders, and portfolio views. The work connects a sports identity with a complete set of product design states.
Next design question
A useful next study would check whether people understand what a card represents, can distinguish athlete information from trading data, and can review the details of an order before confirming. Financial values in the designs are sample content.