AI assessments · Reusable product system
Make the value of an assessment visible as it takes shape.
I designed the conversation flow, interaction model, information structure and UI for the assessment and configuration experience.
MVP and assessment variations developed
Approximately 3 months
The problem
An assessment needed to offer useful value before asking a visitor to become a lead.
What I delivered
An assessment MVP with conversational and quiz formats, a report preview and a configuration panel.
Original Figma designs.
Design decisions
The experience had to balance depth of input, completion effort and reuse across different coaching topics.
01 / Design rationale
Pair the guided conversation with a report preview that takes shape alongside it.
Explore the original Why this structure
The screen connects what the person provides with what the assessment is producing, making its purpose visible during the task.
02 / Design rationale
Design both an open-ended conversation and a structured multiple-choice format.
Explore the original Why this structure
The formats explore a deeper exchange and a more bounded path to completion. Comparing their usefulness remains a validation question.
Interface tour
The quiz uses large answer targets and a progress indicator. A summary state gives the assessment a distinct output.
The conversational format pairs guided input with a document preview, connecting the exchange to a tangible result.
Interface vocabulary
#007177#84ABB6#F4F5F3#273C3DDelivery
A configurable assessment MVP with conversational and quiz-based formats, a live report preview, and PDF delivery. The admin panel provides a shared structure for adapting prompts, AI profiles, and assessment logic to different coaching topics.
Next design question
A live preview helps explain what an AI interaction is producing. To judge the two formats properly, I would track completion, the usefulness of the resulting report, and lead quality together; completion speed alone would not answer the product question.